My least favorite sponsor at Blissdom was ConAgra. I tried to avoid their booth all weekend and not make too many snarky comments about them on Twitter. They convinced Blissdom attendees that making 20,000 tweets about ConAgra and child hunger actually did something about hungry children instead of just building a huge swell of publicity for ConAgra. Seriously. Ostensibly savvy social media business people did an enormous amount of marketing work for free for ConAgra. Sounds like just a con to me. Now the company wants you to buy its food, enter packaging codes on a website, and they’ll donate more food.
Annie at PhD in Parenting has a better idea:
If you have $20 to spare and want to feed hungry people, use your money where it will do the most good.