The small text says (in part), “A PARTNERSHIP TO BENEFIT ENVIRONMENTAL CHARITIES Leonardo DiCaprio and TAG Heuer have joined together to contribute to the National Resources Defense Council. For nearly 40 years, NRDC has led the environmental movement to protect our planet. I have been a proud board member since 2003.”
I don’t know anything about the National Resources Defense Council. I don’t know anything about Leonardo DiCaprio, except that he has a lovely babyface that they’ve done their best to obscure in these ads.
Here are the few things I do know:
- You can’t save the environment by buying a watch.
- You can’t save the environment by buying anything, really.
- These look like expensive watches. You definitely can’t save the environment by being a rich person buying expensive things.
- You look like an idiot holding the watch like that.
Who wears watches these days anyway?!