Goes All the Way to the Environment

The latest magazine ad to catch my eye:

“THE ENVIRONMENTALLY CONSCIOUS CAR THAT GOES ALL THE WAY TO THE ENVIRONMENT. A gas-free commute is great. But sometimes you want to get out of the city and actually see some of that environment. With the Chevrolet Volt, you can drive 35 miles gas- and emissions-free and up to 375 miles with a full charge and a full tank of gas. It’s electric when you want it, gas when you need it. It’s more car than electric.”

Hmm. I see why attempts to cure the ills of our civilization are failing.

It starts with thinking that buying a car has anything to do with “saving the environment” AT ALL.

And then in the middle there’s some willingness to be a trendy-tree-hugger, but only when you don’t have a 3 day weekend coming up, because, I mean, get real. You’ve got places to go.

It ends with thinking that “the environment” is something over there, out there, somewhere else, not here, and not you.